Tag: focus group

Our nation was built on representation and giving ordinary citizens the chance to make their voices heard in the government. This most commonly manifests through voting on ballot measures and electing representatives. However, there is another way that citizens can influence the government by making their voices heard. Public opinion polling gives citizens a platform…

There are a variety of ways to collect consumer opinion research data. Some common methods include surveys, focus group research, and interviews. Surveys: Surveys are a popular method of collecting consumer opinion data. They can be conducted online, by mail, or in person. Survey questions should be designed to elicit detailed responses from respondents. For…